NEW YEAR, SAME CRISIS.
Homelessness charity Crisis is well known for its Christmas appeal, which raises millions every year. But when everyone’s moved on in January, the facts remain: hundreds of thousands of people are still forced to sleep rough, or survive in horrific temporary housing.
That’s where ‘The Months’ came in.
This is Crisis’ first ever TV advert to raise regular gifts – showing how only with sustained, long-term support will people be able to leave homelessness behind.
The campaign, for which I was Creative Director, captured the relentless pressure of living without a stable home. Through three different stories, we show how the problem is endemic – but that support from Crisis can change everything.
With some exquisite performances, voiceover from Sir Jonathan Pryce and masterful direction from Knucklehead’s Hugh Rochfort, this campaign hit our client’s top request: make a charity ad that doesn’t feel like a charity ad.
And with the donations rolling in, the ad – and supporting digital campaign – has made waves with the public.
