think before you share.
For many teenagers, sharing nudes is a fact of life. But they don’t realise they’re putting themselves at risk. That’s why the Internet Watch Foundation – which exists to protect children from online sexual abuse – needed an unforgettable behaviour change campaign. Here’s the campaign I directed.
Lubed-up aubergines. Dripping bananas. Morphing emojis. And one simple, memorable tagline.
Think Before You Share came to life through vivid animation and hyperreal photography – as well as a TikTok campaign meeting young people where they’re at.
I even managed to get Diane Morgan to record some audio ads for us. Improvising a script with her in the studio was probably a career highlight.